Huffington Post has a snapchat that they update regularly. I started following it on Snapchat after last week’s class discussion. They update the snap story multiple times a day resulting in a few minute story by the end of the day.
Last weekend, the Huffington Post covered the SXSW (South by Southwest) Festival in Texas. SXSW is a music, film and art festival in Austin, Texas. Huffington Post was there covering the event and posted many snaps of musicians performing, festival goers dancing, festival food and many other things. The festival lasted all weekend, so by the end of the weekend the snapchat story was many minutes long – which is impressive because at most the longest clip was 10 seconds long.
Since the SXSW festival ended, Huffington Post has continued to post to its snapchat story, however these videos have been less interesting and sort of a strange aspect of the Huffington Post. The videos are just random reporters talking to the camera about pretty random things. The snapchat videos don’t relate to other content published on their website. These videos would make more sense, and be more cohesive with the Huffington Post, if the reporters in the videos were promoting their piece that is already published online.
Snapchat is a powerful and new tool that is open to reporters, however I believe that the Huffington Post missed the mark on this one. It is a rather random selection of videos on the website. It would be better if the videos that they show on Snapchat relates back to content that is already on their website. The original reporting on the Snapchat video doesn’t make much sense in terms of the Huffington Post. The social media editors for the Huffington Post should take a serious look at how Snapchat is working for their site.